Lucky day watch?

So I was on my way to Boston for a work trip yesterday and I stopped in a random Rolex dealer to see if they had the watch that I’ve been looking for. The guy comes out and says this is your lucky day. Here’s your lucky day watch and sell it to me on the spot.

I’m stoked and super excited, but no other places told me about this “Lucky Day Watch” program that Rolex does?

This guy told me that I can walk into any Rolex dealer and ask them what their lucky day watches and they’re more than likely have something for sale on the spot