Why is rice consumption so low in Pakistan?

Rice is a huge deal in the whole of Asia, including in India and Bangladesh. However, Pakistani rice demand is very small compared to the country's population. Especially considering the popularity of Biryani (and Pulao). Even Chinese food with rice is popular in Pakistani cities. Yet the rice demand numbers for selected Asian countries are as follows:

2024 Rice consumption by selected countries (million metric tons)

China = 145

India = 120

Bangladesh = 37

Indonesia = 31

Pakistan = 4

And this difference is not really explained by the higher wheat consumption in Pakistan. Since the multiples are not as drastic as for rice.

2024 Wheat consumption by selected countries (million metric tons)

China = 153

India = 110

Bangladesh = 7

Indonesia = 12

Pakistan = 30