Who controls the media?

I’m pretty sure someone has said this before, but who controls the media and to what purpose do they control the information they feed to the public. Recent example from this morning is the broadly repeated story of “DeepSeek” these common stories about the same exact subject aren’t just copy cat articles they’re collectively pushing this story across all of these different news mediums. Just check the time stamps for how closely all of these articles were released.

So thoughts? Hedge fund trying to manipulate the public? Or someone in the government trying to boost funding to US based AI projects by pretending America is some how behind china?