I’m vindicated.

This concept works, and nothing can stop me from scaling now.

I was just a guy looking for a hobby to start and forget in a few months, but the nonstop hate and overly critical noise only fueled me more.

Big thanks to my friend Matty for suggesting I market to people outside the coffee bubble. I targeted “non coffee” people, sent less than five messages, and grew the category by sixty orders overnight. People instantly got it.

In 2025, I am making more moves and saying less. You can keep refreshing the site, getting an SMS code, or an email from me.

I still can’t believe I wasted hours explaining my vision to coffee purists in chats, emails, and threads, yet the average person on the street understands it instinctively. More variety over bulk.

Appealing to the so-called “coffee people” was a waste of time when the real opportunity was outside of it all along.

Also, shoutout to Matty’s little brother for pushing work labels for my orders last night.

This is too much fun. I haven’t slept. I love it.