I wonder what Team Cherry’s real reason is for being so quiet.

I understand everyone being mad at them for being silent. Personally, even though I think the anger is fair, I don't really have anything against them. Really though I'm just wondering what is motivating them to keep so quiet. I mean on one hand, they could just be lazy but it doesn't seem too hard to keep people up to date right? And on the other hand, they might wanna keep it a surprise, but then why just go completely silent? Why not just say something every now and then to help the community?

I understand the anger but truly I am just curious as to what the answer for this mystery is.